Behavioural Economics
Delving into Human Psychology to get the most out of Advertising...
http://www.20plus30.com/blog/2009/04/strategic-planning-for-real-world.html#
Surreal and ever so strange but kind of compulsive viewing!
Nikon's new digital camera has a built-in projector, which allows users to project their images onto the nearest wall, or screen. In order to demonstrate this, Nikon decided to strap several of the cameras to the bodies of the Helicopter Boyz, a Japanese pop act, during a live performance at Tokyo's Yomiuri Land theme park. The photos taken by the cameras would be projected on a screen behind the Boyz during their act.
I really like this and happen to know the planner who worked on it. I think it's a very emotive campaign that is full of hope for the future..